Revolutionize your digital campaigns with our automated forecasting, MMM & A/B solutions.

Elevate your digital strategy with Trackura, the ultimate toolkit designed for senior professional digital marketers. Tailored to meet the demands of paid media and analytics experts, Trackura offers precision forecasting tools that not only predict spend but also help you communicate the financial landscape to non-technical stakeholders with clarity. Our platform streamlines forecasting, MMM and feed testing and distills those results into actionable insights, empowering you to drive campaign success with unmatched efficiency. With Trackura, mastering your advertising spend and optimizing performance is effortlessly sophisticated.

Our Partners

Tools You Always Wished Existed

Save 100s of hours per month with our accessible forecasting models & reporting.

Forecasting

No Code Needed

Connect your data sources and let our platform do the heavy lifting. No coding required, just plug and play. Connect all your paid advertising accounts and well pull in the necessary data to forecast your spend and sales. No more hours data cleaning and manipulating data in excel. Forecast based on multiple models for the most accurate results. Amaze your stakeholders.

Easy click and connect
Multiple forecasting models
Traditional ARIMA/SARIMA/SARIMAX models
Prophet & Neural Prophet models
MLForecast & Neural Forecast models
TimeGPT models
Stunning near real time forecasts

Testing

Feed Management & Testing

Trackura offers a comprehensive feed management and testing solution that empowers you to optimize your product feeds for maximum performance. Our platform streamlines the process of managing and testing feeds across multiple channels, ensuring that your products are accurately represented and optimized for success. With Trackura, you can easily create, manage, and test feeds using multiple supplemental feeds and AI/LLM based changes.

Automatic feed import
Automated test recommendations
Product stratification
Google Shopping, Meta Commerce & TickTok support
User-Friendly Tools

MMM & Opportunities

Demand & Opportunity Analysis

Trackura can mine your Google/Microsoft Ads and Analytics data to identify opportunities for growth and adjust spend to be more efficient. Our platform uses AI, shopping competitor & demand reports & auction insights data to identify opportunities for growth. We can also identify areas of overspend and underperformance. We'll help you identify the best opportunities for growth and provide actionable insights to help you capitalize on them.

Automated Media Mix Modelling
Spend reallocation adjustments
Demand forecasting
Downturn mitigation
Channel spend optimization

Quick Integrations

Effortless data ingestion. Connect your data sources in seconds and let us pull in an clean the relevant data for the models you want to use.

Simple marketing platform integrations, just a click away.

Trackura revolutionizes digital advertising by offering a one-click integration with leading platforms including Google Ads, Google Analytics, Google Search Console, Google Merchant Center, Facebook Ads, TikTok Ads, and BigQuery. This powerful connectivity unleashes a comprehensive suite of forecasting, marketing mix modeling (MMM), and opportunity analysis tools at your fingertips. By aggregating data across these diverse channels, Trackura provides a unified view that enhances decision-making, streamlines campaign optimization, and identifies growth opportunities with precision. Whether it's refining your advertising spend, leveraging cross-platform insights, or uncovering untapped markets.